Whether they are internal or external, sales people must have “core” skills inherent to their profession, but also other so-called “complementary” skills., in order to be able to face the present and future problems facing the hotel and restaurant sector. For example, artificial intelligence comes both in support of their business approach, and as a relentless evaluator of their performance through the recording and analysis of their remote trading.
Thus, the development of the skills of the sales staff in the hospitality sector has become a major strategic challenge both for the recovery of its activity and in the support to change the practices of a business that is no longer practiced as before the crisis sanitary.
The CHR’s entrepreneurs must be able to be strengthened in their external recruitment and in their internal mobility measures in order to build effective sales forces.
Thus, the “360° training for excellence marketing in hotel catering” backed by the “Negotiate and sell hotel services face to face and in distance” certification The aim is to provide an effective and concrete response in line with the skills sought by companies in the sector.
The certification “Negotiate and sell hotel services face to face and in distance” is currently being registered in the specific Directory established by France Compétences.